Multiplatformos Harry Potter – az időtlenség titka
Transmedia Storytelling: the Secret Behind the Immortality of Harry Potter’s Universe
Author(s): Hanga KádárSubject(s): Communication studies, Film / Cinema / Cinematography
Published by: Medea Egyesület
Keywords: Harry Potter; transmedia storytelling; fi ction; narrative
Summary/Abstract: The world of Harry Potter is very well known in almost every segment of the whole world: this study tries to explainhow Joanne Kathleen Rowling’s story became so popular and timeless owing to diff erent media- and marketing methods.Transmedia storytelling is a popular and reserched subject in the West-European and American media and communicationstudies, but the topic is addressed only in a handful of Hungarian essays, therefore the author tries toreinforce its use withher work.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: XIII/2018
- Issue No: 2
- Page Range: 27-44
- Page Count: 18
- Language: Hungarian
