Mediated Histories of Advertising. Museum Exhibitions and Digital Archives
Mediated Histories of Advertising. Museum Exhibitions and Digital Archives

Summary/Abstract: We are facing a contemporary boom of museums that actually re-write the history of humanity by displaying their collections and sharing multiple experiences with their visitors, but very few are dedicated to advertising. In this particular context, the purpose of this article is to investigate the manners in which the history of advertising is actually written, by discussing two types of representations - within the curatorial practices of museum exhibition displays (set both in real spaces and online, in virtual museums), and within the online advertising archives, stating that we are faced with multiple histories of advertising mediated by the particular device of their settings. Our approach is focused on the creative part of advertising, or, more specifically, of advertising as a form at the borders of art.

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