Literary text and media (con)text in the Post-Soviet period – Language and genre transformations (on works by Dubravka Ugrešić and Milorad Pavić)
Literary text and media (con)text in the Post-Soviet period – Language and genre transformations (on works by Dubravka Ugrešić and Milorad Pavić)

Summary/Abstract: This article tries to highlight some of the main characteristics in the interaction between literary and media context. As a consequence of this aim, it selects two authors and their literary works, which have a certain impact on the genesis of literature and at the same time occur in the digital space. On the one hand, we have Dubravka Ugrešić and her own accumulation of means of expression from the media, and on the other hand, Milorad Pavić and his contribution to the so-called hyperliterature and his influence on the electronic writers. The article analyses the two main forms of influence that mass media has on literature in the early stages of the postmodernism, and which can be seen in the literary work’s language through the means of language, that come from the mass media sphere and are being assimilated by the literature, along with their new connotations, structure, form and their presence in the culture.

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