Perspectives of the online media market development in Slovakia
Perspectives of the online media market development in Slovakia
Author(s): Karina KubíkováSubject(s): Media studies, National Economy, Social Informatics
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Audience in digital era; Future of journalism; Media market; Online journalism; The Internet era;
Summary/Abstract: Online media are currently the source which many publishers or televisions are trying to reach. The future of media is on the rise, which also determines a certain shift of society - media are not consumed by masses but by people individually, and therefore the media themselves have to try to make the content so interesting, extraordinary, short and emotional. Publishers have to be open to various formats so that they do not fall down, because online journalism gets to the forefront not only in form and content, but also in editorial work and the distribution of information to the reader. More and more generations are learning the ability to work with social networks and applications, nevertheless print media have to prove they can build good content and compete with online journalism.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 127-134
- Page Count: 8
- Language: English
