Online and offline communication tools in selected Slovak energy enterprises
Online and offline communication tools in selected Slovak energy enterprises
Author(s): Anna Zaušková, Monika RezníčkováSubject(s): National Economy, Business Economy / Management, Energy and Environmental Studies, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Eco-innovation; Environmental product; Green marketing; Online and offline communication tools; Renewable energy sources;
Summary/Abstract: The aim of the paper is to characterize six selected enterprises and to analyse in particular the use of marketing communication tools in online and offline environment. The paper describes the use of online and offline communication tools for presenting of environmental products in specific enterprises operating in the energy sector, and it devises and recommends specific newer (trendy) communication tools. These proposals focus primarily on the online environment.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 264-276
- Page Count: 13
- Language: English
