Association tests as a Linguo-Cultural cognitive Source Cover Image

Asociačné testy ako lingvokultúrny kognitívny zdroj
Association tests as a Linguo-Cultural cognitive Source

Author(s): Jozef Sipko
Subject(s): Media studies, Pragmatics, Sociolinguistics, Cognitive linguistics, Cultural Anthropology / Ethnology
Published by: Slavistický ústav Jána Stanislava Slovenskej akadémie vied
Keywords: Association tests; Russian Media; Ethnoculture; Linguoculture; Linguocultureme;

Summary/Abstract: This paper is devoted to the study of linguistic associations. Revealing ethnic, cultural, historical and spiritual values of a nation, they become an important source of knowledge. Results of the association tests using linguistic data collected from the Russian media of the last twenty years show that this method is capable of constructing a hierarchy of the Russian cultural values.

  • Issue Year: 47/2012
  • Issue No: 1
  • Page Range: 50-62
  • Page Count: 13
  • Language: Slovak