FENOMÉNY FOLKLORIZMU: MEDZI GLOBÁLNYM A LOKÁLNYM (NA PRÍKLADE TROCH PODUJATÍ)
THE PHENOMENA OF FOLKLORISM: BETWEEN GLOBAL AND LOCAL

Summary/Abstract: This paper is devoted to the issue of the so-called second existence of folklore, in folkloristics designated by the term folklorism. In the processes of folklorism phenomena of traditional culture make their way into a communication system where a technical type of communication prevails. Folklorism is based on a change of the context or often on a stylisation: on processes of levelling and typicisation in a direction from local to global, with the local taking on a symbolic value. In the author’s view, the phenomena of folklorism are a manifestation of contemporary popular culture, where interest in traditional culture/folklore represents one of the alternatives for selfidentification of the individual, as a member of the so-called folklore community in the context of free time activities. Taking as examples three events of folklorism in Slovakia: the Východná Folklore Festival, Rozprávačské Lodno (storytelling) and Posolstvo piesní Slovensku a svetu (singing), she also addresses the concept of authenticity, analysing the articulation of space in these events.

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