The economic public sphere: theoretical substantiation and structural construction
The economic public sphere: theoretical substantiation and structural construction

Summary/Abstract: In contemporary economic communication, there are many concepts and aspects that require understanding with the participation of the collective mind. In this sense, the concept of economic public sphere is an innovative approach combining public manifestations of expert, ordinary, profane, pragmatic and professional opinions about the economy. The article clarifies the functionality of the elements of the economic public sphere, its implications for processes happening in the real economy and activities of economic entities. It is proved that the economic public sphere manifests itself in the harmonisation of economic policies both at the national and global levels. Publicity of economic knowledge, actions and information ensures transparency of actions of economic entities. It is established that the economic public sphere is formed as a space for statements on economic topics. In this space, links between economic actors, consumers and recipients of information are supported on the basis of a common interest in dialogues or comments. The article discusses advantages of the economic public sphere, which are based on free circulation and critical testing of ideas and concepts. Another important factor is provision of feedback in the context of economic reforms and large-scale projects. It has been found out that the economic public sphere differs from the sphere of marketing commodity advertising, as the advertising of goods and services is aimed at affecting the consumer by a monologue. Also, the public sphere is interactive communication and subject-subject interaction. It is not considerations of benefit that are at the heart of the motivation for participation in the economic public sphere, but a desire to make a communicative action.

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