Classification of PR-technologies according to the specifics of use in cultural institutions Cover Image

Класифікація ПР-технологій за специфікою використання в закладах культури
Classification of PR-technologies according to the specifics of use in cultural institutions

Author(s): Evgeniya Olegivna Kyyana
Subject(s): Media studies, ICT Information and Communications Technologies
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: public relations; information technology; social technologists information technologists; psychology technologists; sponsion; fandrazing; social network;

Summary/Abstract: The article is devoted the problem of classification of pr-technologies using affecting methods to people and society, and to expedience of the use of these methods in culture’s organizations.

  • Issue Year: 2011
  • Issue No: 27
  • Page Range: 156-164
  • Page Count: 9
  • Language: Ukrainian
Toggle Accessibility Mode