Personality Traits and Facebook Usage
Personality Traits and Facebook Usage

Summary/Abstract: The paper presented is a review article focused on the current findings in relation to personality traits and the use of Facebook. Facebook is the second most visited website after Google (Ellison, Steinfield, & Lampe, 2007; Ryan & Xenos, 2011) and the users are active on average between ten minutes and two hours a day (Kalpidon, Costin, & Morris, 2011; Moore & McElroy, 2012). In certain aspects, FB is significantly different from other social networks, because it is characterized by offline to online trend – an individual meets the majority of friends on Facebook in real life, and subsequently adds them to Facebook (Ross et al., 2009). In the five-factor model of personality traits (McCrae & Costa, 1992), Extroversion was reported to be positively related to the use of Facebook, and that it is the most important predictor of the use of Facebook for adult networking (Corea et al., 2010). Although the introverts had fewer online friends and were less inclined to online self-promotion than extroverts, the introverts experience Facebook more attractive than traditional methods of communication and spend more time on Facebook compared to extroverts. The results of the study (La Sala, Skues, & Grant, 2014) suggest that Collaborativeness is the most powerful predictor of the number of accessions, the so-called log in to Facebook profile for students. Openness is registered as a negative predictor of using Share option and Conscientiousness as a negative predictor of using Comment option (Lee, Ann & Kim, 2014). Outside the five-factor model, the personality trait Narcissism is associated with the use of FB. Buffardi and Campbell (2008) suggest that FB is an excellent platform for narcissistic self-regulation. In addition, there are findings (Carpenter, 2012; Ong et al., 2011) that Narcissism is highly correlated with the frequency of changing profile image and status.

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