Türkiye’de İnternet Bankacılığı Kullanımında Demografik Faktörlerin Tüketici Algısına Etkisi Üzerine Ampirik Bir Çalışma
An Empirical Study Upon the Effect of Demographic Factors on Consumer Perceptions Concerning the Use of Internet Banking in Turkey

Summary/Abstract: Internet banking, that has millions of users around the world, is new banking system which is increasingly important today with it’s convenience and rapidness. Developments in technology make the online banking services compulsory in more interactive ways. At this spot, banks are utilizing online banking system intensively and endeavor to canalize their customers. Thus, a new field of competition has emerge and it has a huge impact on the image of banks. Therefore, consumers' preferences, attitudes and behaviors has become important to study. The aim of study is examining the development of Internet banking in Turkey, revealing the status and trends and identifying the perceptions of it. The answers of 400 participants are interviewed both face to face and online and the results are analized by SPSS 21.00 software. In conclusion, perceptions about internet banking which was divided into several sub-dimensions by factor analyses were analized by Anova one-way analysis of variance and t-tests and the distribution of consumers according to demographic characteristics have been revealed.

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