Politička instrumentalizacija i ekonomsko discipliniranje medija kao mehanizam ugrožavanja javnog interesa u bh. društvu
Political instrumentalization and economic disciplining of the media as a mechanism that threatens public interest in the BiH society

Summary/Abstract: The article examines the social role of the media in the modern age, looking for an answer to the question: to what extent are today’s media constrained in performing their primary functions (primarily information and education) by political and economic pressures, and to what extent they are active participants as opposed to just means for promotion of interests of other social reality actors. By using the theory of instrumentalization and applying it to the media in Bosnia and Herzegovina, and by presenting the results of empirical research conducted through interviews with key actors on the media scene in BiH, authors elaborate the thesis that BiH media represent a typical example of political instrumentalization and economic “disciplining” and, as such, are significantly constrained by political and economic pressures. This results in demotion of public interest from the top of the list of values which should be guiding the media.

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