The influence of subliminal messages on decision-making capacity
The influence of subliminal messages on decision-making capacity

Summary/Abstract: Subliminal messages are a series of stimuli (visual and auditory) that have the power of influencing the psychic and human behavior, although they are not consciously perceived. These messages are so short that, once transmitted, the brain cannot detect them consciously. Therefore, through subliminal messages, the brain receives specific information without being able to refuse it, hence without discernment. Although subliminal messages are everywhere, especially in the media, where commercials are made with an increasingly sophisticated psychological substrate, their power to influence our decisions and behavior is still debatable. As we will see, the power of these messages of significantly influencing certain decisions hangs much on the character traits we have, on our passions and desires.

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