SPATIAL DISTRIBUTION OF CONSUMER PREFERENCES: CASE STUDY OF SHOPPING MALLS IN BRATISLAVA
SPATIAL DISTRIBUTION OF CONSUMER PREFERENCES: CASE STUDY OF SHOPPING MALLS IN BRATISLAVA
Author(s): František Križan, Kristýna Bílková, Peter Barlík, Pavol Kita, Peter KitaSubject(s): Economy, Geography, Regional studies
Published by: Academia de Studii Economice - Centrul de Cercetare in Administratie si Servicii Publice (CCASP)
Keywords: Consumer preferences; shopping centers; Bratislava; concentric zones
Summary/Abstract: Process of globalization in post-communistic countries are mostly visible in changes in consumer behavior which lead to shopping centers becoming the preferred retail format. The development of shopping centers in Bratislava is progressively culminating. Although, the quantitative development isn’t connected to quality in offerings. Hence, the consumers react with a varying level of preference in shopping centers. The aim of the paper is to evaluate consumer preferences (n=11,389) in shopping centers in Bratislava from a spatial distribution perspective. The results point at three types of spatial distribution of consumer preferences depending on the shopping center’s location, on the one hand, and the shopping center’s attractiveness on the other hand.
Journal: Theoretical and Empirical Researches in Urban Management
- Issue Year: 13/2018
- Issue No: 1
- Page Range: 13-21
- Page Count: 9
- Language: English
