MODA ENDÜSTRİSİNİN ALTKÜLTÜREL REFERANSLI TASARIMLARINDA METALAŞMA VE ANLAM KAYBI
COMMODIFICATION AND LOSS OF MEANING IN SUBCULTURAL REFERENCED DESINGS OF FASHION INDUSTRY

Summary/Abstract: As a result of the capitalist economy the culture industry was born in the modern era, therefore fashion industry, which is an important branch of the culture industry, has taken subcultural productions as a source of inspration. In this survey, the collections of fashion designers, which insipared these youth subcultures, examine with compare subcultures photos. As a result, it is seen that when the fashion industry is using these subcultural values, these values is separeted from their radical meanings. While youth subcultures are anti-fashioners, they have turned into mainstream fashion trends in the hands of the fashion industry.

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