The Role of the University in the Social and Cultural Creativity of the Local Society (Budzhak Region)
The Role of the University in the Social and Cultural Creativity of the Local Society (Budzhak Region)

Summary/Abstract: The article investigates the processes of modeling social and cultural policy in a separate region of Ukraine (Budzhak region), in which the university plays a decisive role. The humanitarization of society is considered to be one of the qualitative characteristics of the reality created by the individual, where culture is that systemic peculiarity which reflects the natural, spiritual, activity-related, objective and social nature of the individual. The article presents a range of innovative projects of recent years, which allowed to model the cultural policy of the region. It is proved that the self-reflection of our experience in involving future specialists in social and project activities, the development of the volunteer movement among students and teachers, significantly contribute to the formation of the culture of social responsibility as the most important personal and professional quality. The activity of the university in this direction implements the mechanism of forming a positive image of the borderline region of the south of Odessa region on the basis of studying its spiritual and material values. The effective image of Budzhak is a strategic resource for creating its investment attractiveness and avoiding the traditional status of a “transit region”.

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