Higher Education Institution Image in the System of Social Filters of the Educational Services Market
Higher Education Institution Image in the System of Social Filters of the Educational Services Market
Author(s): Ekaterina LUTSENKO, Natalia Bogachenko, Olga Konovalenko, Eyvaz Gasanov, Leonid REYDELSubject(s): Social Sciences
Published by: Asociaţiunea Transilvană pentru Literatura Română şi Cultura Poporului Român - ASTRA
Keywords: higher education institution image; educational services market; social filters; region;
Summary/Abstract: The relevance of the article is due to the fact that at present the administration and staff of higher education institutions face the necessity to apply modernmanagement technologies aimed at improving the image of а higher education institution (HEI).The article deals with factors of forming the image of a higher education institution. On the basis ofsociological surveys conducted by the authors, the students are studied as a subject and object ofevaluation and formation of the image of a HEI. Grounded are the conceptual provisions and thepossibilities of using social filters in the study of the functioning of the higher educational servicesmarket as applied to the region.
Journal: Astra Salvensis - revista de istorie si cultura
- Issue Year: VI/2018
- Issue No: Special
- Page Range: 909-918
- Page Count: 10
- Language: English
