THE FRAMING OF PROTEST
THE FRAMING OF PROTEST

Summary/Abstract: Framing is the process of selecting certain aspects from the perceived reality and placing them prominently within messages, in order to promote a particular definition of the situation, a certain causal interpretation, a certain moral evaluation and a proposal for some remedies. During social movements or protests, especially in an era of post-truth, alternative facts and fake news, framing is relevant in different ways of constructing and interpreting messages. Framing is a dynamic process, consisting in collective and ongoing shaping and reshaping of frames by protesters and audiences, in order to mobilize adherents, appeal to authorities and silence opponents. Social media enables social movement activists and participants to organize offline protests and to expand repertoires of action. Online platforms (social networks, etc.) facilitate dissemination of collective action messages and recruiting of supporters. Also, social media influence frame alignment processes of social movements.

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