Retorik Söylemin İçerik Kalitesi ve Etkileme Amacına Yönelik Algının Akademisyenler Düzeyinde Araştırılması
An Empirical Research on Academicians’ Perceptions About Rhetoric Discourse For Its Content Quality and Aim of Effect
Author(s): Nilüfer Rüzgar, Ali AkdemirSubject(s): Business Economy / Management, Higher Education , Rhetoric
Published by: Orhan Sağçolak
Keywords: rhetoric; motivation; effect;
Summary/Abstract: Rhetoric, defined as eloquence, is not a decent discourse style according to some people; because in rhetoric discourse there is persuasion, manipulation and deception. On the other hand, some others think that rhetoric discourse assures fluency in both orthography and speech, which leads to an improvment in motivation and creativity. In this study, it is aimed to approach to the subject in that context and the perception of academicians’ on rhetoric discourse is measured by ‘’Rhetoric Discourse Perception Scale’’ which is developed by ourselves.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 9/2017
- Issue No: 2
- Page Range: 258-282
- Page Count: 25
- Language: Turkish