Duygusal Yetenek ile Pazarlama Yeteneği Arasındaki İlişkiler ve İşletme Performansına Etkileri
The Relationships Among The Emotional and Marketing Capabilities, and Their Impact On Business Performance

Summary/Abstract: Emotional capability concept, which constitute an important dimension of the internal capacity of the organization explains how an organization encourage, empower, and bind the employee to the organization. Because it is deeply embedded within the social network of the organizational interaction, it is difficult to imitate. Thus, an effective management of emotions in an organization can facilitate a sustainable competitive advantage. Also, an organization’s emotional capability influences its performance via core-competencies of organization. In this study, the relationships among the emotional capability dynamics and marketing capability, which is one of the core-competencies of organization, and their impact on business performance have been researched. Research data collected from 307 managers of 211 firms from different regions of Turkey have first been subjected to factor and reliability analyses. Regression analyses have been used to test the hypotheses and the results show that emotional capability dynamics have positive effects both directly and via marketing capability on business performance.

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