ZASTOSOWANIE METOD ZARZĄDZANIA STRATEGICZNEGO W SEKTORZE PUBLICZNYM – MAPA GRUP STRATEGICZNYCH WYDZIAŁÓW NAUK SPOŁECZNYCH
APPLICATION OF STRATEGIC MANAGEMENT METHODS IN THE PUBLIC SECTOR – THE MAP OF STRATEGIC GROUPS OF FACULTIES OF SOCIAL SCIENCES

Summary/Abstract: The paper discusses the potential for using the map of strategic groups in the public higher education sector. In addition, empirical verification was performed – by drawing a map of strategic groups based on data from 33 faculties which represent the social sciences. In this article, the authors have used the approach proposed by Warning, whereby higher education institutions strive for a strategic compromise between teaching and research (additionally we divided research into “theoretical” and“practical” activities). Grouping of faculties was done basing on the Ward method and using the Euclidean distance. The procedure allowed us to distinguish six strategic groups. In addition, the authors hypothesize the correlation between the efficiency of faculty performance and their strategic choices. One could find that the most efficient faculties are those which are different from “stuck-in the-middle” faculties, namely those with distinctive emphasis on “theoretical” or “practical” research.

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