NOWOCZESNE TECHNOLOGIE JAKO CZYNNIK KONKURENCJI NA LOKALNYCH RYNKACH USŁUG BANKOWYCH (NA PRZYKŁADZIE GOSPODARCZEGO BANKU SPÓŁDZIELCZEGO MIĘDZYRZECZ)
MODERN TECHNOLOGIES AS A FACTOR OF COMPETITION ON LOCAL BANKINIG MARKETS (ON THE EXAMPLE OF GOSPODARCZY BANK SPÓŁDZIELCZY MIĘDZYRZECZ)

Summary/Abstract: Goal – The aim of this paper is to analysis modern technological solutions in the cooperative banking sector on the local market. The paper is going to resolve if the implementation of new technologies in the BS sector contributes to the increase of their competitiveness.Research methodology – The subject of this study is the use of electronic banking in the banking cooperative sector. This paper will be verifying the research hypothesis that the customers of GBS Międzyrzecz perceive the growing role of modern technologies. The source of the analysis was the literature and the results of own research carried out among the clients of GBS Międzyrzecz. The structure of the article is subordinate to the research goal. Score – The research procedure diagnosed that the customers of GBS Międzyrzecz, despite access to electronic banking tools, don’t use them fully, which does not allow changing the current attitude.Insufficient use of remote access channels is indicated, while the awareness of GBS Międzyrzecz clients about the important role of this service is on a high level.Value – The portfolio of the audited bank did not cover the biometrics service on the research moment, so the obtained research results may become a reason for continuing to eliminate barriers and concerns about its future use. Global use and implementation of new solutions, however, will not fullfill its function without a thorough preparation of both recipients and service providers.

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