İngiliz Turistlerin Taklit Ürün Satın Alma Davranışının İncelenmesi: Fethiye Örneği
An Analysis of British Tourists’ Purchasing Behavior of Imitation Products: A Case of Fethiye

Summary/Abstract: The trade of imitation products is increasing rapidly in global scale due to some reasons such as globalization and branding, advancing production technology, high-profit, low risk and low legal sanctions. Manufacturers of imitation products use the advantages of the brand name they produce without a budget of development and promotion activities. Tourists are among consumer group of imitation products. In Fethiye where this study was conducted, it was observed that the number of stores and markets in which imitation products were sold increased with the beginning of holiday season and this number decreased with the end of the season. This observation led to the thought that the target group of dealers of imitation products was foreign tourists. This study was carried out with 109 British tourists taking their holiday in Fethiye, to examine their purchase behavior towards imitation products. The research data was collected by a questionnaire. According to the study results, it was determined that price was an important factor in tourists’ purchasing imitation products; more than half of the tourists thought imitation products would contribute to the economy of Turkey; that they approved trade of imitation products and they were satisfied with the quality of imitation products.

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