Sürdürülebilir Rekabet Üstünlüğü Sağlamada Kurumsal İtibar Yönetimi: Yükseköğretimde Yapılandırılmasına Yönelik Bir Model Önerisi
Creating Sustainable Competitive Advantage through Reputation Management: A Model Development for Restructuring Higher Education

Summary/Abstract: Along with the research that has been carried out in recent years, realizing that the reputation is a measurable value has caused discussions about how to manage reputation. Although reputation management has been studied extensively by different scientists in different disciplines, there is relatively a limited number of study in the field of higher education. The aim of this research is to determine the corporate reputation management of universities at universities scale and develop a model for structuring it in universities within Turkey Higher Education system as an administrative approach. In the light of the gathered data, a model to structure the corporate reputation management for achieving a sustainable competitive strength in Turkish universities has been proposed.

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