The gift, the market, and the question of living well together: Exploring rhetorics of allo-liberalism as antidote to neoliberalism
The gift, the market, and the question of living well together: Exploring rhetorics of allo-liberalism as antidote to neoliberalism
Author(s): Mari Lee MifsudSubject(s): Business Economy / Management, Business Ethics
Published by: Akadémiai Kiadó
Keywords: rhetoric; communication; tropes; neoliberalism; allo-liberalism; the gift
Summary/Abstract: This essay joins with others in exposing and critiquing problems with neoliberalism in the orchestration of society. Using rhetorical theory both ancient and contemporary that relates rhetoric to the gift and giving, this essay shows the inhospitable rhetorical dynamics of neoliberalism and explores the rhetorical possibilities of transformation through allo-liberalism, a turn to the other with liberality, generosity, and love.
Journal: Society and Economy. In Central and Eastern Europe ǀ Journal of the Corvinus University of Budapest
- Issue Year: 40/2018
- Issue No: 3
- Page Range: 333-347
- Page Count: 15
- Language: English
