Struktura olfaktornog doživljaja
The structure of olfactory experience

Summary/Abstract: In this study the structure of olfactory experience was investigated. Olfactory experience was defined by a set of attributes, i.e. elementary dimensions, which were specified empirically using Osgood's Semantic Differential methodology. A set of 42 7-step scales were generated (36 bipolar and 7 monololar scales). 20 subjects judged 10 olfactory stimuli on this set of scales. The stimuli were specified in a preliminary study so as to cover the widest possible range of olfactory experience. Factor analysis with Varimax rotation revealed four factors, i.e. basic dimensions of olfactory experience (1) Affective factor (scales: beautiful, attractive, pleasant, etc), (2) Potency (scales: stable, impressive, strong, sharp, etc), (3) Closeness (scales: natural, warm, close, female, etc) and (4) The gustatory factor (scales: hot, sour, bitter, etc). The results have shown the primacy of Affective factor (circa 43% variance explained) in respect to the other factors (the other three factors in sum explained about 20% of the variance).

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