Legal Competence and Consumer Behaviour
Legal Competence and Consumer Behaviour

Summary/Abstract: In line with European standards and international practice the current legislation in Bulgaria soundly guarantees the protection of consumer rights. Nevertheless, the consumers are not always familiar with it and don’t always feel protected and it is a precondition for wrong decisions. Regarding that we analyse the correlation between the level of consumer’s legal competence in the case of quality mismatch and his consumer behaviour when deciding a purchase and the warranty service of durable goods. Statistically we defend the thesis that the lack of legal knowledge influences the consumer behaviour in a negative way and favours the existence of unfair commercial practices. Proposals for increasing consumer legal awareness and guidelines for refinement of the legal base are highlighted.

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