FOOD DESIGN AS THE ACTUAL DIRECTION OF THE INTERDISCIPLINARY RESEARCHES
FOOD DESIGN AS THE ACTUAL DIRECTION OF THE INTERDISCIPLINARY RESEARCHES

Summary/Abstract: Purpose of Research. The purposes of the article are to substantiate the understanding of food design as the new direction of scientific-theoretical researches and to analyse the perspectives of its researching within the interdisciplinary methodology. Methodology. The research is based on the general scientific interdisciplinary methodology, which includes the fundamentals of art criticism, cultural studies and design. In addition, the author uses general scientific methods such as analysis, synthesis, generalization, empirical method, etc. Scientific Novelty. The article is the first publication in the Ukrainian cultural studies and art criticism deals with the determination of the fundamentals of the researching of the food design as the actual direction of the modern theoretical and practical searches. Conclusions. The food design is connected with the socio-cultural and historical aspects of the functioning of people. Therefore, it is projected into the plane of the research, dealt with culinary art, hospitality, gastronomic culture and other disciplines, which is connected with food, its design and its theory. Therefore, the research in the field of food design offers wide range and opportunities for scientist in various fields of knowledge. First of all, it concerns such promising areas as the history of food design and its development. Foreign and Ukrainian scientists are interested in it and its embodiment of the art of food design, in Ukrainian and foreign practice.

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