Book review
Book review
Author(s): Samuel Rohr, Abrar M. FitwiSubject(s): Politics / Political Sciences, Social Sciences, Language and Literature Studies, Economy, Book-Review
Published by: Transnational Press London
Keywords: Williams; vintage marketing; branding;
Summary/Abstract: Review of: Robert L. Williams and Helena A. Williams, Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies. New York, NY, Palgrave MacMillan, 2017, 256 pp, ISBN: 978-1-137-39431-6. Vintage Marketing Differentiation by Robert and Helena Williams is a historical analysis of the origins of the Marketing and Branding strategies used by organizations throughout the world.
Journal: Transnational Marketing Journal (TMJ)
- Issue Year: 6/2018
- Issue No: 1
- Page Range: 71-73
- Page Count: 3
- Language: English