A Methodology for Analysis of the Female Universe in Electoral Spots
A Methodology for Analysis of the Female Universe in Electoral Spots
Author(s): Luciana PankeSubject(s): Gender Studies, Media studies, Politics and communication, Methodology and research technology, Marketing / Advertising
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Political communication; electoral communication; advertisement spots; gender studies; Latin America;
Summary/Abstract: This paper aims to provide a typology proposal for the analysis of female candidates’ advertisement spots. The methodology is based on the results of a study about women candidates’ electoral campaigns for Latin America countries’ Government. It is clear that female candidates are placed into predetermined patterns. We can also verify that the female universe presented in the videos reflects similar stereotypes in all of the studied countries.
Journal: Journal of Media Critiques
- Issue Year: 3/2017
- Issue No: 12
- Page Range: 101-119
- Page Count: 19
- Language: English