Может ли копирайтинг стать научной дисциплиной?
May copywriting become a branch of science?
Author(s): Alina Aleksejevna GončarováSubject(s): Social Sciences, Communication studies
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: copywriting;branch of science;hermeneutics;scientific basis;system of knowledge;objective principles
Summary/Abstract: Copywriting is considered as the potential branch of science in this article. The analysisagainst the scientific criteria is carried out. Copywriting’s scientific basis is discovered, aswell as its objective principles are formulated. The author finds out fundamental abstractionsin copywriting and gives the structure of this theory. Besides, the software and the linguisticmeans used for copywriting are defined. Finally, the prognostic function of copywriting isevolved.
Journal: Jazyk a kultúra
- Issue Year: 6/2015
- Issue No: 23-24
- Page Range: 228-233
- Page Count: 6
- Language: Russian
