SUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)
SUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)
Author(s): Tomasz ZalegaSubject(s): Behaviorism, Evaluation research, Socio-Economic Research
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: seniors; sustainable consumption; consumer behaviour;
Summary/Abstract: The discussion presented in this study focuses on consumer behaviour of people aged 65+ in Poland that may be classified as sustainable consumption. The article primarily seeks to offer some insight into sustainable consumption within the consumer decision-making process among Polish seniors. The basis for the conclusions is provided by direct research conducted in the form of a survey questionnaire on a sample of 2,537 people aged 65+ in 2014–2015 in 10 Polish cities of various populations and sizes.
Journal: Acta Scientiarum Polonorum. Oeconomia
- Issue Year: 17/2018
- Issue No: 1
- Page Range: 131-139
- Page Count: 10
- Language: English