Zachowania konsumentów wobec nowych trendów konsumpcji – wyniki badań
Consumer Behavior Towards New Consumption Trends: Research Results
Author(s): Genowefa SobczykSubject(s): Behaviorism, Evaluation research, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Marii Curie-Sklodowskiej
Keywords: consumer behavior; new trends;
Summary/Abstract: External and internal conditions of Polish households consumption are favorable the appearance of new trends in consumer behavior. The article is an empirical attempt on verification of interest and acceptance of global consumer trends actually present on the Polish market. The online survey was conducted in 2017 on a sample of 459 households. New observed phenomena is growth and changing structure in consumption, its greening, virtualization, responsible consumption, co-consumption, intelligent (“smart”) shopping, ethnocentrism and other.
Journal: Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia
- Issue Year: LII/2018
- Issue No: 1
- Page Range: 171-180
- Page Count: 10
- Language: Polish
