STEPS TOWARDS SUSTAINABILITY – HUMAN RESOURCE CAPITAL AND EMPLOYEE WELLBEING – BENCHMARKING EVIDENCE
STEPS TOWARDS SUSTAINABILITY – HUMAN RESOURCE CAPITAL AND EMPLOYEE WELLBEING – BENCHMARKING EVIDENCE

Summary/Abstract: The current study highlights several corporate initiatives that aim to enhance the adoption of healthy lifestyles among staff. Its methodological approach relies on comparative analysis and benchmarking of top-ranking employers that currently implement wellbeing programs, across 12 MNEs operating in four sectors (FMCG, banking, automotive and IT&C). The inquiry addresses the competitive advantage implied by this strategic human resource management practice, the design and means of promotion for this type of activities among internal audiences (current employees) and external audiences (would-be clients and prospective job candidates). The main argument is that such initiatives enhance sustainable employer brand image and arguably elicit talent attraction and retention. The study aims to discover common ground, as well as contrasts between corporate wellbeing programs, and to analyze assessment methods for their effectiveness and efficiency through the lens of rational choice. In the context of sustainable development, the impact of such initiatives is expected to help “re-capitalize” human resources, add value to organizational behavior and put to work the untapped human potential. The benchmarking approach relies on a critical reflection on issues such as the persistence of health improvements and behavioral change after such worksite programs finish, follow-up, KPI reporting and evaluation mechanisms.

• Details
• Contents