INFORMACIJSKI MARKETING I PREPOZNATLJIVOST STRUČNOG ELEKTRONSKOG ČASOPISA „VIEW JOURNAL“
INFORMATION MARKETING AND VISIBILITY OF A PROFESSIONAL ELECTRONIC NEWSPAPER “VIEW JOURNAL”

Summary/Abstract: The purpose of this paper is to present the online journal »View Journal«. With the help of the survey, we found out that the e-newspaper »View Journal« is very poorly known among Slovenian archivists and media workers.»View Journal« is a multimedia e-magazine that provides free access to professionalarticles about the history of television, the media and the development of audiovisualarchives. We also checked the knowledge about the audio-visual archives and made analysis ofthe elements of information marketing. Conferences and seminars are very important, because the archivists get most of the new knowledge about the audio-visual archives at the conferences and seminars.

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