Analysis of the Motivations and Satisfaction towards Ecotourism in a National Recreation Area: The Samanes Park in Guayaquil, Ecuador
Analysis of the Motivations and Satisfaction towards Ecotourism in a National Recreation Area: The Samanes Park in Guayaquil, Ecuador

Summary/Abstract: The relevance of the present study is attributable to the importance of the problem of economic development of Russian territories from the point of view of the retrospective territorial and sector approach, which has currently become widespread.In this respect, the article is aimed at studying and summarizing the cluster approach experience, which allows developing tourism in Russian regions. The authors of the following article focus on the processes occurring in tourist territories in thecontext of the Federal Target Program (FTP) "Development of Domestic and Incoming Tourism in the Russian Federation". In this regard, the main attention is focused on the best regional practices of cluster development and on the Kuzbass Region as the most original example. The underlying approach to the study of the problem was the allocation of the two key models of cluster formation in tourism: infrastructure and synergistic. The article reveals the elements of cluster policy, identifies the sources of funding for projects, and justifies the role of public-private partnership. The materials of this article are of practical value for the regional government entities, business and academic community. Studying the motivations and satisfaction of visitors in protected areas is increasingly important for the interaction with nature. The Samanes Park recreation area located in the city of Guayaquil in Ecuador is visited by national and international tourists for outdoor activities and for the purpose of being in contact with nature. The present empirical study was carried out in situ, for which univariate and bivariate techniques were applied using a questionnaire. The results show that the main motivations of the visit are "to enjoy its environment and pure air", "to enjoy its public recreation spaces", "to perform sports" and "to carry out activities in nature", which indicates the importance of ecotourism in this destination. The most valued attributes in satisfaction are "security", followed by "places of recreation". Visitors to the Samanes Park find general satisfaction in their visit and the vast majority are totally satisfied. All these findings show the importance of this site for ecotourism in Ecuador.

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