AFISUL PROPAGANDISTIC AMERICAN DIN PRIMUL RĂZBOI MONDIAL - ÎNTRE DIMENSIUNEA ESTETICĂ SI INTENTIONALITATEA PERSUASIVĂ
THE AMERICAN WWI POSTER AS A VISUAL PROPAGANDA TOOL

Summary/Abstract: The American WWI poster as a visual propaganda tool. Due to theoretical controversies regarding the very specific of its products (bordering aesthetics and persuasion), propaganda art has only recently become a discipline in itself. After decades of marginalization by critics, who regarded it as a typical manifestation of the artistic spirit, propaganda art is now judged on efficiency as well. A milestone in the development of modern war propaganda, WWI seems to have contributed to the birth of today’s visual rethorics through one of the most spectacular means of visual persuasion: the propaganda poster. The following article seeks to present the way in which WWI American posters influenced modern visual propaganda by adopting visual structures of persuasion used today in political and commercial advertising as well.

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