CERCETARE CANTITATIVĂ DE MARKETING PRIVIND IMPACTUL PROMOȚIONAL AL COMPORTAMENTULUI CONSUMATORILOR DE SERVICII TURISTICE ÎN JUDEȚUL COVASNA
QUANTITATIVE MARKETING RESEARCH REGARDING THE PROMOTIONAL IMPACT ON THE BEHAVIOUR OF THE CONSUMERS OF TOURISTIC SERVICES IN THE COUNTY OF COVASNA
Author(s): Kinga Kadar (Lazar)Subject(s): Economy
Published by: EDITURA INDEPENDENŢA ECONOMICĂ
Keywords: research;promotion;tourist;results;
Summary/Abstract: The purpose of quantitive marketing research is to determine the attitudes and opinions of tourists who visit the Centre region regarding its touristic atractiveness and to identify the possibilities of attracting as many tourists as possible for a longer period of time. The touristic experience is the totality of the elements in wich the tourist participated and came in contact with natural and anthropogenic resources, access, hospitality, technical and material basis, services.
Journal: REVISTA ECONOMIA CONTEMPORANĂ
- Issue Year: 3/2018
- Issue No: 3
- Page Range: 149-154
- Page Count: 6
- Language: English
