PROTECTIA JURIDICĂ A MĂRCILOR ÎNREGISTRATE ÎN UNIUNEA EUROPEANĂ
LEGAL PROTECTION OF TRADEMARKS IN THE EUROPEAN UNION

Summary/Abstract: Brands represent words or symbols likely graphical representation meant to differentiate products and services to a natural or legal person from those belonging to other people. Although registration is not mandatory, the mark may be the key to a successful business. Territoriality principle does not prevent trade mark where an identical or similar mark both in terms of the name and the goods or services protected by registered holders be different in different states.

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