Tourismus und Ökologie in Dalmatien. Auch eine Herausforderung für das Marketing
Tourism and Ecology in Dalmatia. A Challenge for Marketing as well
Author(s): Christian Burić Subject(s): Economy
Published by: Südosteuropa Gesellschaft e.V.
Summary/Abstract: The article examines the developments in Croatian tourism during the last years and the challenges for its economy. The result is that a strategic marketing communication with a focus on a clean environment is crucial and deserves more interest.
Journal: Südosteuropa Mitteilungen
- Issue Year: 2003
- Issue No: 01
- Page Range: 42-57
- Page Count: 16
- Language: German
- Content File-PDF