METODE DE TIP SOFT POWER
ÎN SLUJBA CREȘTERII COMPETITIVITĂȚII COMPANIILOR
SOFT POWER-TYPE METHODS IN SUPPORT OF CORPORATE COMPETITIVENESS GROWTH
Author(s): Marin CovleaSubject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Universitatea Crestina "Dimitrie Cantemir"
Keywords: financial crisis; strategic analysis; cost reduction; anti-crisis policies; re-engineering; intangible assets; Soft Power; Business Intelligence; Competitive Intelligence; Enterprise Intelligence;
Summary/Abstract: This work presents the role of intangible assets in corporate policies (as a form of Soft Power) aiming to develop business and counter the bad effects of the current financial crisis and geopolitical threats on global business. A strong emphasis should be placed on increasing competetiveness by using Enterprise Intelligence and Corporate Diplomacy (an original concept in Romania) methods.A special attention is granted to the role of intangible assets (human capital, brevets, licences, brands, exclusive distribution agreements, know-how, goodwill, location, data bases, software) in supporting the anti-crisis corporate policies (survival, cost reduction, increase of revenue, profit, productivity and effectiveness, etc.).
Journal: Revista Univers Strategic
- Issue Year: VI/2015
- Issue No: 22
- Page Range: 135-147
- Page Count: 13
- Language: Romanian