Защо новините са такива, каквито са
Why the News Are What They Are

Summary/Abstract: The introductory text provides a brief overview of the state of media freedom in the world. Against this background the problems with media/journalistic self-regulation in Bulgaria are traced back to the appearance of the first private media in 1989. Then the paper turns to the quantitative results of there search of the three-month period February – April 2017). These results are then presented along the lines of: size of publications – an indicator that isdirectly related to the completeness and clarity of the texts; topics – where predominantly early parliamentary elections dominate the event's orientation, but the significant presence of “crime” and “disasters/accidents” poses questions not only about the way journalism reflects but also about the social surroundings that the media reflects; authorship – which has a direct relation to the authenticity of the publications; sources and their nature; main actors; place ofthe event; conflict; negativity; sensationalism and more.The media impose a catastrophic agenda that causes a high emotional response in the audience and exerts a strong psychological effect on it. An established practice in websites and in televisions is the packaging of materials through sensational titles, which especially in some of the sites reinforce the“missing” from the text – scandalous, extraordinary, shocking. Through various techniques, sites that are researched often multiply the same text, and so practicallyis debunked the working myth that the diversity of the media on the web is great and the authorship is rising tremendously.

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