Парламентарните избори като журналистика и/или политика
Parliamentary Elections as Journalism and (or) Politics

Summary/Abstract: The text analyzes the data about the respect paid to some media ethics principles in the context of the 2017 parliamentary elections campaign in Bulgaria. The relation between the political and journalistic discourses is discussed. Political confrontation of ideas, as seen from media`s point of view, often becomes a sensationalistic conflict. Media reflect the social and political conflicts as a series of speeches that do not meet in a direct debate. The lack of discussion profanes the profession, transforms the journalists in ordinary registrators of events and maintains just a formal pluralism. The aim of the replacement of the journalistic purpose to inform with an artificial confrontation is to attract bigger audience. This media approach of vulgarization of the political processes leads to demotivation and demoralization of the civil society.

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