Социалната (не)съизмеримост между тоталитарна и антидемократична пропаганда
Social (In)Commensurability between. Totalitarian and Antidemocratic Propaganda

Summary/Abstract: The article is devoted to a very important scientific problem: it represents a sociological attempt to conceptualize social continuity and social incommensurability between propaganda as a classical power instrument of totalitarian regimes and propaganda as an immanent functional instance of postcommunist publicity. Hence the central mission of the analysis: to trace out those focal points of significant difference-repetition, in which their discursive (non)co- incidences convene and disperse, and which constitute the uniform, comprehensive and undivided ideological programming of the antidemocratic propaganda. The latter does not conform or appeal to some organizational potential, innovative methods of management or alternative political model, but instead to sheer intensive accumulation of power through dispersion of the civil soci- ety and creating cynical social environment – key precondition for “modulate inclination” of the public opinion with the purpose of giving a new meaning tot he Bulgarian membership in the European Union and North-Atlantic Treaty Organization.

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