Стари & нови медии – трансформации и роли на комуникационния дизайн в онлайн средата
Old & New Media – Transformations and Roles Of Communication Design In the Online Environment

Summary/Abstract: The turbulent development of mobile consumption of the Internet poses significant questions to editors, publishers and designers about the forms of representation of journalistic content and what transformations of creation and layout can be adaptable and profitable in the new environment and for new consumption. Because the analogue world and its conventions and postulates have to tread on smartphones, tablets and the latest generation of technical devices, and the journalistic narrative changes, taking advantage of digitization and refining its forms of presentation for the new platforms. Media is no longer a separate channel of information, but a combination of hypermedia tools / systems that dynamically change through its use. The communication design also serves consumption - he is called upon to adapt information in a form better for perception and understanding.

• Details
• Contents