Телевизията – трансформация в глобално дигитално забавление
Television – Transformation Into Global Digital Entertainer

Summary/Abstract: What is shaping the future of media? In the age of fake news, who should we trust – established media companies or social media? Global media business environment clearly shows that traditional linear viewing is decreasing, particularly among millennial audiences. Video consumption is increasing fueled by the rise of online video in general, and mobile and on-demand video in particular. Consumers watch the content often in combination with other entertainment – so-called multi-tasking. That is why, global television corporations invest heavily in online products and brands to deliver the most relevant digital storytelling experiences. Challenges to television market in Bulgaria follow similar global trends. New media companies, expected to establish business on a local area, should develop services connecting consumers with the content through multiple screens in the home and on the move, online and offline, scheduled and on demand.

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