İletişimde Yeni Bir Kavram: Medya Psikolojisi
A New Concept in Communication: Media Psychology

Summary/Abstract: Planned and unplanned situations faced by workers in the media and various units of news agencies and their attitude towards the audience/readers signal an interesting and noteworthy psychological process. In this process, while particularly the news broadcast on TV is conveyed to the audience by being designed by the news announcer, correspondent, cameraman, director of editing, editor, news director and chief editor on one side, we also witness that unexpected events and news items go through this psychological process in live broadcasts and in newsbreaks on the other. The scrutinization, discussion and definition, with certain codes, of this process in terms of journalism and media will help see the current position of the media more “transparently”. This concept, which we can call “Media Psychology”, comprises the psychological power of the media, continuing to exist in all periods as the fourth estate, and its inherent psychological meanings and processes. There are, without doubt, major concepts surrounding and supporting this new concept: media literacy, perception management and manipulation. However, each of these three concepts is only a step within the dimensions of media psychology. Media psychology is a name given to the invisible process ensuring the correlation between the direct creators of news and the audience/readers, above all these. This compilation article aims to define media psychology, which is a new concept and has been included in the curriculum as a subject in academic year 2016-2017 for the first time, by means of news items, comments and titles.

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