FICTIONALISING FACTS OR FACTUALISING FICTION: EVALUATING THE VALIDITY OF DEVDUTT PATTANAIK’S MANAGEMENT LESSONS DRAWN FROM MYTHOLOGY
FICTIONALISING FACTS OR FACTUALISING FICTION: EVALUATING THE VALIDITY OF DEVDUTT PATTANAIK’S MANAGEMENT LESSONS DRAWN FROM MYTHOLOGY

Summary/Abstract: In India there has been a debate about whether the two primary epics of Hindu mythology – Ramayana and Mahabharata – are facts or fiction. In parallel, a body of nonfiction seeking inspiration from mythology has emerged from India and a new trend of drawing management lessons from Indian myths has become very popular. An author, who has resorted to this practice in his writing is Devdutt Pattanaik who has produced works in this genre for the past 20 years. By analysing Pattanaik’s five management related books and varied articles, this paper examines the feasibility of applying mythology to deriving management lessons, thus determining whether this has added value to the texts and the genre, or rather resulted in their devaluation.

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