MEMOWE WOJNY, ARTYKULACJA I STUART HALL. O STRUKTURALNYCH UWARUNKOWANIACH SIECIOWEJ POPKULTURY
MEME WARS, ARTICULATION, AND STUART HALL. ON STRUCTURAL CONDITIONS OF POPULAR CULTURE ONLINE

Summary/Abstract: Theoretically departing from Stuart Hall’s theory of articulation, the article analyzes structural conditions of popular culture online. New media are tools and spaces for people’s engagement in various interpretive communities, also consisting of services offered by neoliberal market agents. The article deconstructs the status of these so-called “internets” being both: pop-cultural and civic resource. Popular culture online is nowadays entangled in a curious dialectics between more active communities of its audiences-participants and increasingly powerful digital culture industry. It is also a sphere of processes of articulation understood after Stuart Hall as expressing particular discursive positions (alternative to the official criteria of interpreting the reality), and as connection – here of spheres of people’s meaningful practices and (naturalized) sphere of the market.

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