Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?
Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?
Author(s): Ibrahim Taylan Dortyol, Olgun KitapciSubject(s): Social Sciences, Business Economy / Management
Published by: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
Keywords: Complaint behavior; personality type; Jung’s theory; Myers-Briggs type indicator; Turkey
Summary/Abstract: This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish fi nance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior.
Journal: Journal of Marketing and Consumer Behaviour in Emerging Markets
- Issue Year: 2/2015
- Issue No: 2
- Page Range: 4-14
- Page Count: 11
- Language: English